Next Logan car to be launched in Brazil
Topic: Auto (Mar 9, 2007)
The fourth model of Dacia-Renault’s Logan will be launched at the end of 2007 in Brazil. Even though many expected the new model to be launched on the European market, Luc-Alexandre Menard, Renault’s executive manager, confirmed that the target will be South America.
“The next model will be launched in Brazil, it was a decision taken by Carlos Ghosn”, said Menard, who managed the Logan project since Louis Schweitzer, former company CEO, decided to launch a low-cost model.
After Carlos Ghosn took over Renault, he instantly decided that two models are not enough for a brand like Logan.
In his „Contract 2009†principle draft, he imposed a development strategy that aims at launching 26 models and increasing the company profit rate 6% before the end of 2009.
Dacia Logan was built first in Romania, now being also produced in Russia, Morocco, Columbia, India and Brazil.
[HotNews.ro]
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Next Logan car to be launched in Brazil
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